How I can help you
Marketing goods and services particularly using web eCommerce. This includes an integrated digital marketing approach using a website, Social Media, SEO (search engine optimization), Local Search, a Blog, and Email.
Full step-by-step notes are provided based on 20+ years experience in eCommerce and digital marketing for a small business from start-up to selling in all fifty states.
An ideal small business mentor as he has had both entrepreneurial experience, knowledge of a number of different markets, and a strong sense of customer needs.
Stan has helped many companies plan and audit their website and web presence and presents regular SCORE workshops on website optimization (SEO).
Suggested strategies include a detailed competitive analysis using Google and Bing to determine keywords, and search frequency. This identifies the optimum website structure and web footprint design most likely to be found 24/7 by prospective clients. Low or no-cost strategies include optimizing PPC (pay per click) ADs or totally avoiding paid advertising. This video explains the process.
Websites are audited to establish what changes are required to potentially qualify for free traffic. Rules for meta code and local search are also covered
General small business operations, administration sales tax, HR, and finance.
Production techniques and strategies for marketing to the promotional products and signs industries (ASI PPAI etc) Competitive pricing structure and negotiation tactics
Areas of Expertise
- Business Plans / Startup Assistance
- Marketing, Public Relations & Sales
- Professional, Scientific, & Technical Services
- Retail Trade
- Transportation & Warehousing